Reggie's Book Club: Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time by Howard Schultz and Dori Jones Yang

Reginald Anthony, FreiburgSchultz, chairman and CEO of Starbucks, and writer-researcher Yang trace the growth and development of Starbucks from a single store in Seattle, which in 1973 sold only dark-roasted coffee beans, to the international business it has become today. His initial goals were to introduce Americans to really fine coffee, provide people with a "third place" to gather, and treat his employees with dignity. Almost single-handedly, Starbucks has effected a fundamental change in American life, turning coffee into a national obsession and establishing the coffee bar as a new fixture of Main Street — a home away from home for millions of Americans.Eintritt frei